Collected info is a tab inside your Google Business Profile (Edit profile, then Collected info) that lists the details Google has gathered about your business, mostly from automated calls, texts or WhatsApp messages sent to your verified phone number. You can review each item, see where and when it came from, and delete anything wrong. Google says the feature is limited to select regions, languages and business categories, so many Canadian owners won’t see it yet, but the calls behind it are worth preparing for now.
If someone has ever phoned your shop and a polite robot voice asked whether you offer curbside pickup, that was probably Google. This post covers what the assistant is, what the new tab does, the one limit most write-ups gloss over, and what to do if you’d rather Google stopped calling.
What Google’s automated assistant actually does
According to Google Business Profile Help, Google may occasionally reach out with automated messages by call, text or WhatsApp to the verified phone number on your profile, and any information you share in reply may be used to update the profile.
The questions are everyday ones. In Google’s own examples, reported by Search Engine Roundtable, the assistant checks things like whether you offer curbside pickup, have dedicated customer parking, or accept walk-ins. Google uses those answers to match your business with people searching for exactly those things.
Google’s separate help page on automated calls and texts to your business lists a few more reasons it might call:
- Confirming details such as hours or available services.
- Handling customer requests, like booking an appointment, checking a restaurant wait time, or confirming a price or whether something is in stock.
Some calls update your listing. Others act for a customer. Both land on the same phone.
One safety note from the same page: Google says these automated contacts never ask for payment, card details or passwords. If a “Google” call or text asks for any of those, it isn’t Google. Hang up and don’t click the link.
Where the Collected info tab lives
Search Engine Roundtable first spotted the change in the help documents in June 2026, and screenshots of the live tab surfaced in July. On September 14, the @GoogleMyBiz account announced that owners can now review details verified by Google’s automated assistant in the dashboard (as reported by Search Engine Roundtable; we could not load the post itself).
To find it, per Google:
- Open your Business Profile (search your business name on Google or Maps while signed in, or open the profile manager).
- Select Edit profile.
- Select the Collected info tab.
Each item shows what was collected, where it came from (for example a phone or WhatsApp conversation) and when it was collected. Google notes that items appear in the language they were originally given in, so a French reply shows up in French.
If you don’t see the tab, nothing is wrong with your account. It simply hasn’t reached you.
Is it available in Canada?
Here’s the honest answer: Google has not published a country list for this feature. The help page says only that Collected info is “currently available for select regions, languages, and business categories” and may not be available to all users.
What we can say with confidence:
- None of the coverage we checked confirms the tab in Canada at the time of writing, and the early screenshots and commentary came from US-focused practitioners.
- Google’s automated calls help page does carve out US states. Booking, wait-time and price or availability calls are not available in Indiana, Louisiana, Minnesota, Montana and Nebraska. That exclusion list applies to those customer-request calls, not explicitly to the Collected info tab.
- Google does not say whether Canadian provinces are included or excluded.
So treat it as “probably not here yet, check your dashboard.” Open Edit profile once a month and look, and do the prep below in the meantime.
If you have locations in the US, assume those profiles are the ones most likely to have the tab already. Check each US location individually, because availability can depend on business category, and a multi-location group can have the tab on one profile and not another.
How to review and delete collected info
When the tab shows up, ask of each item:
- Is it true today, not just true the day someone answered the phone?
- Is it true for every day you’re open, or only sometimes? (“We take walk-ins” on a slow Tuesday is not the same as a policy.)
- Would a customer be annoyed if they showed up expecting it?
To delete an item: select Delete, then confirm. Google says deleting collected information removes it from Google’s records.
The limit you need to understand
This is the part most quick summaries skip. Google’s wording is that deleting collected information does not change other details already on your Business Profile.
In plain terms: if the assistant learned something, and that detail has already been published to your profile (say, a “curbside pickup” attribute or an update posted on your behalf), deleting the collected item does not reach back and undo the published change. You need to fix the profile itself as well.
So the clean-up is two steps:
| Step | Where | What it does |
|---|---|---|
| 1. Delete the collected item | Edit profile, Collected info | Removes Google’s record of what was collected |
| 2. Correct the live detail | Edit profile (attributes, hours, services) or the post itself | Changes what customers actually see on Search and Maps |
Google also says that when it posts an update on your behalf based on a conversation, it sends you an email notification, and you can review or remove that post. Don’t filter those emails to a folder you never read. They’re your early warning.
How to opt out of Google’s automated calls
The Collected info help page doesn’t describe an opt-out, but Google’s separate automated calls help page does. Your options:
- On the call: say something like “Please stop calling my business.”
- In settings: go to your Business Profile settings, then Advanced settings. Under “Google automated calls and text messages” you can switch off bookings and inquiries, profile updates, and posting on your behalf. Your business has to be verified to see these controls.
- By text or WhatsApp: reply STOP (the English opt-out command). Reply DELETE to delete the messages exchanged with that number.
- Phone tree mapping calls: Google lists a separate voicemail number for opting out of these, on the same help page.
Two caveats from Google. First, you may still get manual calls from Google staff verifying your information after you opt out. Second, opting out is a trade-off: those calls are one of the ways Google keeps your listing accurate without you lifting a finger. For most small businesses we’d leave profile updates on and simply review what comes in.
Why your verified phone number matters more now
Every automated call, text and WhatsApp goes to the verified phone number on your profile. That makes the number a data input, not just a contact detail.
Think about who actually answers it:
- A cell phone that lives in a work truck? Whoever grabs it mid-job may say “yeah, sure” to a parking question just to get off the line.
- A front desk with rotating staff? A new hire might confirm walk-ins when your policy is appointments only.
- An answering service or a dead number? The checks either get guessed at or go nowhere.
A quick prep checklist (even if the tab isn’t live for you yet)
- Confirm the phone number on your profile is current and verified.
- Tell whoever answers it that Google may call with automated questions, and that only accurate, “always true” answers should be given.
- Write down your real policies on walk-ins, parking, pickup, accessibility and payment so staff aren’t guessing.
- Fill in those attributes yourself in Edit profile so Google has less to ask about.
- Make sure Google’s notification emails reach an inbox someone reads.
- Check Edit profile for the Collected info tab once a month.
- Brief staff that Google never asks for card numbers or passwords.
Doing the attributes yourself is the biggest win. If your profile already states the answer clearly, there’s less reason for a stranger on the phone to supply a different one. Our Google Business Profile guide for Canada walks through every field.
FAQ
What is collected info on Google Business Profile?
It’s a tab under Edit profile that lists details Google has gathered about your business, mostly through automated calls, texts or WhatsApp messages to your verified phone number. Each item shows its source and the date it was collected. You can review each one and delete anything that’s wrong.
Is Google really calling my business with an automated assistant?
Very possibly. Google says it may contact the verified number on your profile by automated call, text or WhatsApp to confirm everyday details like curbside pickup, parking or walk-ins, and sometimes to handle customer requests like bookings or stock checks. A real Google call will never ask for payment details or passwords.
Does deleting collected info remove it from my profile?
Not necessarily. Google says deleting collected information removes it from Google’s records but does not change other details already on your Business Profile. If the detail has already been published, correct it in Edit profile as well, or remove the post Google made on your behalf.
How do I stop Google’s automated calls?
Say “Please stop calling my business” on the call, reply STOP to texts or WhatsApp, or go to Business Profile settings, Advanced settings, and turn off the options under “Google automated calls and text messages.” Your business must be verified to see those settings, and Google may still make manual verification calls.
Is the Collected info tab available in Canada?
Google hasn’t published a country list. It says only that the feature is available for select regions, languages and business categories. At the time of writing we haven’t seen it confirmed for Canadian profiles, so check Edit profile periodically and prepare your phone line and attributes in the meantime.
What we’d do
If you’re a Canadian business, don’t wait for the tab. Clean up your attributes, confirm who answers the verified number, and make sure Google’s emails reach a real inbox. If you also run US locations, check those profiles first, since they’re the likeliest to have it already.
Keeping a profile accurate is a big part of local search, and it’s the kind of maintenance most owners never get to. TheBomb® has been doing this for businesses across Canada and the US since 2014. See how we handle it in our SEO services, read up on getting more Google reviews, or get in touch and we’ll take a look at your profile.
