Field notes from the studio.
Practical writing on web, SEO and growth - filed weekly. Built from real client work, not theory. Read what we ship.
- 01Issues filed
- 081
- 02Categories
- 07
- 03Cadence
- Weekly
- 04Last shipped
- Jun 28, 2026
Recently filed.
The Complete Google Business Profile Guide for Canadian Small Businesses (2026)
MarketingHow to set up, optimise, and get the most from your Google Business Profile in 2026 - is it free, how to create it, what Profile strength means, and how to audit and fix common problems.
Is SEO Worth It in 2026? (And Is SEO Still Relevant in the Age of AI Search?)
MarketingIs SEO worth it in 2026 - and is it still relevant now that AI Overviews and ChatGPT answer questions directly? An honest ROI breakdown for Canadian small businesses.
How Long Does Local SEO Take to Work? A Realistic 2026 Timeline
MarketingHow long local SEO really takes to work in 2026 - a month-by-month timeline, what moves first, what takes longest, and the factors that speed up or slow down your results.
How Much Does SEO Cost in Canada in 2026? (Real Pricing, No Sales Pitch)
MarketingA transparent guide to SEO pricing in Canada for 2026 - monthly retainers, one-time projects, local SEO costs, what you actually pay for, and how to avoid the cheap-SEO trap.
How Much Does a Website Cost in Canada in 2026? An Honest Price Breakdown
DesignWhat a website really costs in Canada in 2026 - DIY builders, freelancers, custom studios, and larger builds, what drives the price, and how to tell which tier your business actually needs.
The Okanagan Business Guide to Web Design and SEO in 2026
StrategyA valley-wide guide to web design and SEO for Okanagan businesses in 2026 - from Vernon to Penticton, what it takes to rank locally, convert visitors, and choose the right studio. The pillar guide for every Okanagan market we serve.
Back catalogue.
Older field notes - same shelf, same studio. Filed by issue number, newest first.
Issue 074DesignWeb Design for Penticton and the South Okanagan: Selling the Place in 2026
Issue 073DesignLake Country Web Design: Ranking Between Kelowna and Vernon in 2026
Issue 072DesignWhat Web Design Costs in Kelowna in 2026 (and How to Choose the Right Studio)
Issue 071MarketingSalmon Arm and Shuswap SEO: Ranking Across a Lake-Sized Service Area in 2026
Issue 070DesignWeb Design in Armstrong and Spallumcheen: A North Okanagan Studio Playbook for 2026
Issue 069MarketingSEO in Vernon, BC: How North Okanagan Businesses Win the Google Map Pack in 2026
Issue 068MarketingCanadian Small Business Lead Generation in 2026: How to Turn Your Website Into a Real Pipeline
Issue 067MarketingQuebec Law 25 Website Compliance: The 2026 Guide for Canadian Businesses (Penalties Are Now Active)
Issue 066MarketingGenerative Engine Optimization (GEO) for Canadian Businesses: The 2026 Playbook to Get Cited by ChatGPT, Perplexity & Gemini
Issue 065MarketingGoogle AI Mode in Canada: The 2026 Survival Guide for Small Businesses
Issue 064TechnologyClaude Opus 4.7 Released: What Web Developers Need to Know
Issue 063BusinessClaude Opus 4.7 for Small Business Automation: Practical Guide
Issue 062DevelopmentClaude Opus 4.7 vs Opus 4.6: Benchmarks, Coding, Real Results
Issue 061DevelopmentProgressive Web Apps for Small Business: Native Features Without the App Store (2026)
Issue 060MarketingAI-Generated Content and SEO in 2026: What Google Ranks
Issue 059DevelopmentMultilingual Websites for Canadian Businesses: English/French Done Right (2026)
Issue 058DesignTrust Signals on Websites in 2026: The Science of First-Impression Credibility
Issue 057DevelopmentSSR vs SSG vs ISR in 2026: Choosing the Right Rendering Strategy
Issue 056DevelopmentImage Optimization in 2026: AVIF, WebP, and Responsive Delivery That Actually Works
Issue 055DesignWeb Design for SaaS Startups: Pricing, Onboarding & Activation (2026)
Issue 054MarketingWebsite Analytics in 2026: GA4, Plausible, Fathom, or Server-Side?
Issue 053MarketingConversion Rate Optimization in 2026: A/B Testing, MVT, and the Bayesian Shift
Issue 052MarketingSchema Markup for Local Business: The Complete 2026 Implementation Guide
Issue 051DevelopmentHeadless CMS vs Traditional CMS in 2026: Which Actually Makes Sense?
Issue 050DevelopmentWebsite Performance Budgets: Set Them, Enforce Them, Hit Them in 2026
Issue 049DesignPrivacy-First Web Design: Building Sites That Don't Creep People Out in 2026
Issue 048TechnologyEmerging Web Technologies in 2026: WebGPU, View Transitions & the Post-JS Era
Issue 047DevelopmentAI Agents Are Eating Web Development: Agentic Coding in 2026
Issue 046MarketingCanadian Digital Marketing Regulations 2026: CASL, PIPEDA & the Privacy Act Explained
Issue 045DesignWeb Design for Restaurants & Hospitality: Reservations, Menus, Mobile-First UX (2026)
Issue 044DesignWeb Design for Manufacturers: B2B Lead Gen Playbook (2026)
Issue 043DesignWeb Design for Canadian Healthcare Clinics: PHIPA, Accessibility & Patient Booking (2026)
Issue 042DesignWeb Design Psychology: How Color, Layout, and Bias Drive Conversions in 2026
Issue 041DesignSustainable Web Design in 2026: Build Sites That Don't Burn the Planet
Issue 040MarketingShort-Form Video Marketing for Local Businesses in 2026
Issue 039MarketingGoogle March 2026 Algorithm Update: What Changed and What to Do
Issue 038StrategyThe Ultimate Website Redesign Checklist for 2026 (Without Killing Your SEO)
Issue 037DesignWeb Design for Contractors & Trades: What Actually Gets You Leads
Issue 036TechnologyEdge Computing for Business Websites: Why Server Location Still Matters
Issue 035MarketingPPC Landing Page Optimization: Stop Wasting Ad Spend on Bad Pages
Issue 034DevelopmentWeb Accessibility in Canada: WCAG Compliance Is No Longer Optional
Issue 033DesignCustom Web Design vs Wix, Squarespace & WordPress: The Honest Comparison
Issue 032StrategyE-commerce Conversion Optimization: 12 Fixes That Actually Move Revenue
Issue 031MarketingLocal SEO for BC Businesses: How to Dominate Google Maps in 2026
Issue 030TechnologyWebsite Security for Small Business: 10 Threats You Can Fix Today
Issue 029DevelopmentCore Web Vitals in 2026: The Complete Guide to Faster Rankings
Issue 028BusinessHow to Build a Profitable Online Community With Skool in 2026
Issue 027BusinessSkool Review 2026: The Best Platform for Building Paid Communities
Issue 026BusinessSkool vs Kajabi vs Circle: Which Community Platform Wins in 2026?
Issue 025TechnologyA Beginner's Guide to Agentic AI: Automating Your Business Workflows Without Code
Issue 024Design5 Web Design Trends That Actually Matter for Business in 2026 (And 5 You Can Ignore)
Issue 023MarketingSEO in 2026: How AI Search Is Changing the Rules for Small Business Websites
Issue 022TechnologyHow to Use AI Tools to Improve Your Small Business Website (Step-by-Step)
Issue 021StrategyAI Website Builders vs. Custom Web Design: What Canadian Small Businesses Need to Know in 2026
Issue 020DesignUI/UX Web Design Trends Shaping Canadian Markets in 2026
Issue 019Open SourceHow to Use OpenClaw with Ollama: Run AI Locally Without API Costs
Issue 018Open SourceHow to Secure Your OpenClaw Deployment: The Complete Security Guide
Issue 017Open SourceHow to Set Up OpenClaw Multi-Agent Routing: Run Multiple AI Models
Issue 016Open SourceHow to Use OpenClaw with Discord: AI-Powered Server Assistant
Issue 015Open SourceHow to Automate Browser Tasks with OpenClaw: Web Scraping & Beyond
Issue 014Open SourceHow to Connect OpenClaw to WhatsApp: AI-Powered Messaging Guide
Issue 013Open SourceHow to Build Custom OpenClaw Skills: Teach Your AI New Tricks
Issue 012Open SourceHow to Deploy OpenClaw with Docker: Containerized AI Assistant Setup
Issue 011Open SourceHow to Connect OpenClaw to Telegram: Build Your Personal AI Bot
Issue 010Open SourceHow to Install OpenClaw in 2026: The Complete Setup Guide
Issue 009StrategyWhere is the Best Place to Hire a Web Designer in Canada?
Issue 008MarketingHow To Get Backlinks in 2026: The Digital Authority Playbook
Issue 007DevelopmentMastering the Shopify Pro Sale & Online Sale APIs: A 2026 Developer Guide
Issue 006DevelopmentThe Best Vibe Coding Platforms of 2026: The Rise of Agentic Intelligence
Issue 005MarketingSEO in the Age of LLMs: From Search Engines to Answer Engines
Issue 004StrategyHow to Find a Web Developer or Agency in 2026: The Anti-Scam Guide
Issue 003DesignThe Future of Web Design in 2026: The Era of Bio-Digital Convergence
Issue 002DevelopmentGetting Started with Astro: A Beginner's Tutorial
Issue 001StrategyWhy Performance Matters: The Economics of Speed
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