Search engine and AI optimization.

We start with a technical audit and search-intent map, then agree on priority pages and fixes. Work can include on-page optimisation, internal links, Google Business Profile, business listings, accurate structured data and access for search and AI crawlers. The quote defines the deliverables for your website.

SEO is quoted separately from a website build. The price depends on your starting point, market, priority pages and ongoing content or implementation work. We provide a written scope and price before work begins, so you can compare the work included.

SEO takes time after changes are published. Competition, website history and the work required affect the timeline. We agree on implementation milestones and review progress over several months, rather than promise a particular ranking within 90 days.

Local SEO focuses on the places you genuinely serve, relevant service pages, business listings and Google Business Profile. National SEO targets searches across a wider market and usually needs broader content and authority. We choose the approach around your customers and goals.

No. Search engines and AI systems decide what they show, and results vary by query, location and time. We improve your eligibility and the quality of your evidence, then report what changes. No agency can guarantee a Google ranking or an AI citation.

We review Search Console clicks and impressions, tracked rankings, landing-page traffic and enquiries. Where your reporting supports it, we separate contact requests, free audits and other forms, then connect them to qualified enquiries and booked work. A phone-link click is not a completed call.

We use available Google and Bing AI performance reports, AI referral traffic and a defined set of tracked prompts. Citations, brand mentions, visits and enquiries are separate measures. Prompt samples are a useful signal, but do not represent every answer an AI system produces.

Not always. We first inspect your current website, content and tracking. Many improvements can be made on the existing site. If its platform prevents important fixes, we explain the options and costs before recommending a rebuild.