Challenge
The company needed search visibility across several trades and communities without publishing repetitive pages. Customers also needed immediate confirmation of qualifications, service coverage, and the right contact path.
Local Services
Plumbing, heating, HVAC, and gasfitting for Kelowna, Vernon, and the Okanagan. FortisBC Trade Ally with 15+ years of local service.


The case file
First Klass Mechanical provides plumbing, heating, HVAC, and gas-fitting services across Kelowna, Vernon, and the Okanagan. With more than 15 years of local service and FortisBC Trade Ally status, the company had strong credibility that needed to be visible throughout the customer journey.
We structured the site around specific homeowner needs rather than one broad mechanical-services page. Plumbing, heating, cooling, and gas-fitting content each addresses its own search intent, while trust signals and service-area information help customers confirm fit quickly.
The Astro and TypeScript build uses a reusable serviceSlug SEO structure to support consistent growth. It gives First Klass a fast local-services platform that can serve urgent repair searches, planned equipment work, and future regional pages.
The serviceSlug structure means a new trade or a new town doesn't require a redesign, just a new entry in the same system. That matters for a company already covering four trades across three communities: the architecture was built to grow with the business rather than needing a rebuild every time First Klass adds a service line.
The brief
The company needed search visibility across several trades and communities without publishing repetitive pages. Customers also needed immediate confirmation of qualifications, service coverage, and the right contact path.
We created focused service pages with unique content, internal links, and shared technical structure. FortisBC Trade Ally status, local experience, and direct contact actions are integrated into the pages where customers make decisions.
Problems solved
Three concrete problems on the old experience, and the fixes we shipped.
Dedicated pages give plumbing, heating, HVAC, and gas fitting clear search and conversion paths.
Reusable location signals and serviceSlug architecture support focused geographic relevance.
FortisBC Trade Ally status and more than 15 years of local service appear beside relevant calls to action.
Live screens
Desktop and mobile captures from the live site, not mockups.






Search visibility
Concrete search foundations for First Klass Mechanical, not a generic checklist.
Mobile ready
Most visits happen on a phone. The layout, type, and actions are designed for thumbs, not just shrunk from desktop.
Outcomes
Clear search targets across multiple trades
Stronger use of qualifications and local experience
Faster contact paths for homeowners
A scalable foundation for new services and locations
Build sheet
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