Challenge
TNJ needed to rank and convert across several related trades without creating repetitive or thin local-service pages. Customers also had to distinguish urgent repair work from planned replacements and system upgrades.
Local Services
TNJ Plumbing & Heating
Licensed plumbing, heating, cooling, and gas fitting across the North Okanagan. Furnaces, boilers, AC, water heaters, and Poly-B replacement.
The case file
What we built for TNJ Plumbing & Heating.
TNJ Plumbing & Heating provides plumbing, heating, cooling, and gas-fitting services across Armstrong and the North Okanagan. Its work includes furnaces, boilers, air conditioning, water heaters, and Poly-B replacement, creating a broad service mix with very different customer needs.
We built the website around dedicated service paths instead of asking every visitor to interpret one long list. Someone researching Poly-B replacement can reach focused information, while a homeowner with a heating or plumbing need can quickly confirm the right service and location.
The Astro build supports a serviceSlug-led SEO structure that keeps pages consistent while allowing each trade and service to target its own search intent. The result is a fast local-services website designed for both urgent calls and larger planned projects.
The brief
The problem, and how we solved it.
Solution
We created reusable service-page architecture with unique headings, copy, and calls to action for each core offering. Strong local signals and a mobile-first contact experience make the site useful for both search engines and homeowners.
Problems solved
What was in the way.
Three concrete problems on the old experience, and the fixes we shipped.
A broad list of services made it difficult for customers to identify the right expertise.
Dedicated pages separate plumbing, heating, cooling, gas fitting, and Poly-B replacement needs.
Local search visibility was spread across many service and location combinations.
A consistent serviceSlug structure supports focused metadata, internal links, and North Okanagan relevance.
Mobile visitors needed to contact a technician without navigating a complex site.
Tap-friendly contact actions and short service paths keep the phone journey direct.
Live screens
Pages worth a look.
Desktop and mobile captures from the live site, not mockups.
Search visibility
SEO features built in.
Concrete search foundations for TNJ Plumbing & Heating, not a generic checklist.
- Reusable serviceSlug page architecture
- Dedicated Poly-B replacement content
- Plumbing, HVAC, and gas-fitting pages
- Armstrong and North Okanagan location signals
- Service-specific titles and descriptions
- Internal links between related home systems
Mobile ready
Built for phones first.
Most visits happen on a phone. The layout, type, and actions are designed for thumbs, not just shrunk from desktop.
- Prominent tap-to-call actions
- Compact service selector
- Readable repair and replacement details
- Fast pages on cellular connections
- Short contact and quote paths
Outcomes
What the build delivers.
Clear search targets for each core service
A quicker route from homeowner need to contact
Better separation of urgent and planned work
A scalable template for additional services and locations
Build sheet
How it was built.
- Category
- Local Services
- Location
- Armstrong, BC
- Service
- SEO & GEO in Armstrong
- Live site
- tnjplumbing.ca
Built with
Visit the live siteKeep exploring
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