Bolton Stainless Inc.

Bolton Stainless has manufactured premium marine stainless steel components since 1995, supplying bow rails, bimini poles, rod holders, and custom fabrication to B2B clients across North America. Their challenge was translating three decades of fabrication expertise and a deep product catalog into a site that buyers — dealers, boat builders, and distributors — could navigate and trust at a glance.

We designed a catalog-forward site that puts the product range and custom-fabrication capability up front, with component photography and specifications organized the way trade buyers shop. Quote and enquiry paths were streamlined so a distributor can get from a product page to a conversation in a couple of clicks, and the entire build is fast and durable on the edge — no plugins to break, no bloat to slow it down.

The result reframes a 30-year manufacturer as a modern, serious supplier without losing the credibility that age and reputation carry. It gives Bolton a foundation that ranks for the specific marine-hardware terms their buyers search and converts that traffic into B2B enquiries.