Challenge
A towing website has only a few seconds to communicate availability, location, and the right way to request help. It also needs to compete for urgent searches across several North Okanagan communities.
Towing & Recovery
Armstrong's 24/7 tow truck. Towing, recovery, boosts, lockouts, and tire changes across Vernon, Enderby, Salmon Arm, and the North Okanagan.


The case file
Hogie's Towing provides 24/7 towing and roadside help from Armstrong across Vernon, Enderby, Salmon Arm, and the North Okanagan. Its customers are rarely browsing casually. They are dealing with a breakdown, lockout, flat tire, or recovery situation and need help quickly.
We designed the website around urgent local intent. The phone number, service area, and core services are easy to identify immediately, while individual service content explains towing, recovery, boosts, lockouts, and tire changes without slowing the customer down.
The Astro and TypeScript build keeps the site quick on mobile and dependable without a heavy plugin stack. The finished experience gives stranded drivers a direct route to a local operator and gives Hogie's a stronger search presence throughout its service area.
The brief
A towing website has only a few seconds to communicate availability, location, and the right way to request help. It also needs to compete for urgent searches across several North Okanagan communities.
We placed immediate contact actions and service coverage at the top of the experience, then supported them with focused local service content. The lightweight front end helps the site open quickly when a customer is on a roadside connection.
Problems solved
Three concrete problems on the old experience, and the fixes we shipped.
Prominent click-to-call actions and 24/7 messaging make the next step clear from every key page.
Separate content explains towing, recovery, boosts, lockouts, and tire changes in plain language.
Service-area content connects Hogie's with Armstrong, Vernon, Enderby, Salmon Arm, and the wider North Okanagan.
Live screens
Desktop and mobile captures from the live site, not mockups.






Search visibility
Concrete search foundations for Hogie's Towing, not a generic checklist.
Mobile ready
Most visits happen on a phone. The layout, type, and actions are designed for thumbs, not just shrunk from desktop.
Outcomes
A faster route from roadside search to phone call
Clearer visibility for each towing service
Stronger representation across the service area
A low-maintenance platform built for dependable access
Build sheet
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